The short-lived Coda Electric Vehicle was the first to battle Tesla, the only EV at the time. Below is work from the winning pitch, which details the brand positioning developed and creative assets used for launch. Full brand and creative strategy is available upon request.

The Coda promised 120 milers per charge, which at the time, was insane. The car was also affordable, unlike Tesla, making it the perfect vehicle for those who were environmentally conscious, but didn’t have the financial means to splurge on Elon’s pricey spaceship.